We’re proud to announce the launch The Agency’s fifth annual Red Paper, a comprehensive wealth report offering an exclusive look at the luxury real estate market, global trends, and the evolving landscape of luxury goods and collecting. From shifts in consumer behavior to market trends, the Red Paper delivers a timely overview of the year’s most significant developments, revealing the forces set to shape the future of real estate, wealth and luxury.
“Our annual Red Paper has become one of the most coveted publications in our industry and we’re beyond excited to unveil the 2025 edition,” said Mauricio Umansky, CEO and Founder of The Agency. “This year’s report provides unparalleled insights into the evolving trends influencing the global real estate market, the luxury goods sector and the broader wealth landscape. This truly comprehensive and forward-thinking resource empowers our agents and clients with the knowledge, tools and vision to make informed decisions in a rapidly changing market.”
The Agency’s latest Red Paper is already making waves across industry publications, having been featured in HousingWire and Inman.
Key insights from this year’s Red Paper include:
A Look Back at 2024: Luxury Housing Market Outpaces General Market
High stock prices and increased home equity fueled growth in the prime residential segment, even as high interest rates dragged down the rest of the market
More Listings and Sales Expected in 2025
Political stability and falling interest rates likely to boost sales, experts say
Luxury Real Estate Hot Spots Diversify Around the Globe
From Latin America to the Caribbean to Europe and the U.S., these areas are seeing sustained interest from high-end buyers
What Does a Historic Wealth Transfer Mean for Luxury Real Estate and Beyond?
As younger generations inherit more wealth, their changing attitudes and tastes are already clear
Off-Market Deals Bring Privacy and Quicker Deals, Though Maybe Not Top Dollar
There are pros and cons for buyers and sellers
Rethink and Reuse: Sustainable Materials in New Homes and Renovations
From new builds to full renovations, the trend is moving toward more understated materials that speak to elegance and are better for the environment
No Golden Visa, No Problem
Agents in Spain and Portugal don’t expect big hit to markets as investment plans wind down as other permit options remain
The Luxury Consumer’s Evolving Persona
Leading luxury brands focus on digital innovation, personalization and sustainability to meet new demands of discerning clientele
Spotlight on Luxury Collectibles
Despite volatility, look to sub-trends to see what’s in store for art, cars, handbags and more
Longevity is the Latest Wellness Buzzword, and Luxury Builders Are Taking Note
As longevity becomes a priority, luxury living is increasingly intertwined with holistic well-being
Three-Row Luxury SUVs—With Plugs to Boot
EVs come in all dimensions these days, including family size with lots of amenities
All About AI: How Luxury Brands and Real Estate Agents Leverage AI
The technology can transform the design process, forecast demand and handle supply chain management ”The Red Paper is a reflection of the innovation, expertise and commitment to excellence that The Agency is known for,” said Rainy Hake Austin, President of The Agency. “We are proud to not only present the most current market intelligence but also deliver a forward perspective that equips our clients and agents with the knowledge needed to navigate the complexities of tomorrow’s luxury markets with confidence. We are thrilled to share this exceptional resource with the world and to continue elevating the standard of excellence in everything we do.” Read The Agency’s Red Paper in its entirety here.
